1. Information We Collect
We may collect the following information when you use our Website or place an order:
Personal Information
- Full name
- Billing and shipping address
- Email address
- Mobile/telephone number
- Account information, where applicable
- Order and purchase history
Payment Information
Payments may be processed through third-party payment gateways. We generally do not store your complete debit card, credit card, UPI, or banking credentials on our servers. Payment information is handled by the relevant payment service provider in accordance with its privacy and security practices.
Technical Information
When you visit our Website, certain information may automatically be collected, including:
- IP address
- Browser and device information
- Operating system
- Pages visited
- Website usage and interaction data
- Date and time of access
- Referring website or source
Cookies
We may use cookies and similar technologies to improve Website functionality, remember preferences, understand Website usage, and support analytics and marketing activities.
You may control or disable cookies through your browser settings. Certain Website features may not function properly if cookies are disabled.
2. How We Use Your Information
We may use the information collected to:
- Process and deliver your orders
- Process payments, refunds, returns, and exchanges
- Provide customer support
- Communicate with you regarding your orders
- Verify transactions and prevent fraud
- Improve our products, Website, services, and customer experience
- Understand Website usage and customer behaviour
- Send transactional communications
- Send promotional communications where permitted
- Comply with applicable laws and legal obligations
3. Sharing of Information
We do not sell or rent your personal information.
We may share necessary information with trusted third-party service providers who help us operate our business, including:
- Payment gateway providers
- Courier and logistics partners
- Website hosting and technology providers
- Analytics and marketing service providers
- Customer support and communication providers
- Professional advisers or legal authorities where required
Such parties will receive only the information reasonably necessary to provide their services.
4. Marketing Communications
Where permitted and where you have provided the necessary consent, we may contact you through email, SMS, WhatsApp, or other communication channels regarding products, offers, launches, and updates.
You may opt out of promotional communications at any time by following the unsubscribe instructions provided in the communication or by contacting us.
You may continue to receive essential transactional communications relating to your orders.
5. Data Security
We take reasonable technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, loss, or misuse.
However, no method of electronic transmission or storage can be guaranteed to be completely secure.
6. Data Retention
We retain personal information for as long as reasonably necessary to fulfil the purposes for which it was collected, including processing orders, providing customer support, resolving disputes, maintaining business records, and complying with applicable legal requirements.
When information is no longer required, we may securely delete or anonymise it, subject to applicable law.
7. Third-Party Links
Our Website may contain links to third-party websites, applications, social media platforms, or services.
Aqua Aura is not responsible for the privacy practices, content, or security of third-party websites. We recommend reviewing their respective privacy policies before providing personal information.
8. Children’s Privacy
Our Website is not intended for children who are unable to enter into legally binding agreements under applicable law.
We do not knowingly collect personal information from children for the purpose of making purchases or creating customer accounts.
9. Your Rights
Subject to applicable law, you may have the right to:
- Request access to certain personal information held by us
- Request correction of inaccurate information
- Request deletion of information where legally permissible
- Withdraw consent where processing is based on consent
- Opt out of promotional communications
To exercise any applicable rights, please contact us using the details below.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, Website, technology, or applicable laws.
Any updated version will be published on this page with the revised effective date.